Website Design + Dev | Digital Marketing | Operations | Bookkeeping
Priority1 Group implemented a multi-channel strategy across SEO, paid campaigns, email and partnerships. The result was higher traffic, better-quality visitors, and a sharp rise in key conversions.
Despite offering quality disability support services, the biggest challenge was getting recognised as a registered NDIS provider across major search engines and within Australia’s highly competitive NDIS landscape. Early-established providers already had strong digital footprints, making it difficult to gain visibility and website traffic. The brand needed to break through this noise to attract participants and support coordinators organically.
Priority1 Group delivered a complete digital transformation strategy for the provider. This began with a fully redesigned and redeveloped website built for speed, accessibility and user trust — including clearer service pages, stronger NDIS messaging, improved mobile performance, and streamlined enquiry flows. Along with the new website build, we executed a structured SEO program, NDIS-focused content optimisation, targeted paid ads, improved referral listings, and a strengthened email engagement system. Together, these enhancements improved visibility, credibility and user experience across every touchpoint.
The redesigned and redeveloped website immediately improved user trust, navigation and overall experience, resulting in higher engagement and stronger conversion flow. Search visibility grew as the new site architecture and SEO enhancements helped the provider appear for more NDIS searches across Australia. Paid campaigns and multi-channel optimisation amplified reach, bringing in consistent qualified traffic from participants, families and support coordinators. Overall, the provider shifted from being difficult to find online to becoming a competitively positioned, highly discoverable NDIS provider with substantial increases in users, enquiries and key digital interactions.
+32.03% vs previous period
+43.62% vs previous period
+500.62% vs previous period
Improved rankings and search visibility delivered a strong uplift in non-paid traffic.
+56% total users | +63% new users
Awareness campaigns across Google’s network significantly expanded reach.
+127% total users | +132% new users
New paid social campaigns unlocked a large volume of fresh, high-intent visitors.
131k%+ growth in users
Traffic from partner sites and business listings played a key role in authority building.
+66% total users | +86% new users
Improved email strategy drove more engaged visitors directly back to the website.
1,300%+ total users | 1,500%+ new users
More users typing the brand URL or searching by name shows higher brand recognition.
+10% total users | +14% new users
The website now attracts more people from multiple channels, engages them better, and converts them at a far higher rate. This proves the impact of a joined-up strategy across SEO, paid ads, email and partners for registered NDIS providers competing in a crowded market.
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